Accomplish
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Accomplish Details
Why care about CX?- CX is here to stay. Your clients' experiences in the consumer (B2C) economy are driving demand for client experience (CX) from your B2B asset management firm. We do not expect this trend to change or reverse. - CX has become THE reliable differentiator. The long-term forces of supply and demand shifted bargaining power from asset managers to clients. This means that, in a survival-of-the-fittest market, for most asset managers, CX has become THE reliable differentiator. - It makes good business sense. CX improves top-line productivity and optimises operational costs. Good restaurant staff know the link between profitability and CX. What you can do about it- *Evaluate your CX capability* Accomplish's CX Maturity Benchmark will help you discover how your internal CX capability compares to your direct peers, and what you can do about it. - *Compare your ‘effect' on your clients behaviour* If you want to measure your clients' experience, look at their actions – they will tell you the true story. With our CX Touchpoint Benchmark, you will be able to compare, predict, and influence your effect on clients' behaviour. - *Engage with the industry CX community* As a discipline, CX is still in its infancy. This is particularly the case in the context of B2B asset management. Thankfully, the CX Forum is like no other, as we use benchmarking to identify and solve the industry's biggest CX-related issues – 25 heads are better than one. This is Accomplish's free gift to the industry CX community. What else? - Supporting communities runs through everything we do – with GenieShares, we start local. - Our focus on benchmarking means we have *no conflict of interest* when we advise our clients.- Leading-edge R&D gives us *command of the latest data* and allows us to be *relevant, brief, and gone*.
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