Health, Wellness & Fitness - , ,
Launched in 2012, Activity4Charity provided a B2B platform to companies to help them engage their staff, foster a team spirit and motivate a healthy lifestyle using a fun interactive physical activity pedometer challenge. Understanding that the solution to the UK's high levels of physical inactivity lies in understanding behavioural change, the programme leveraged the adoption of technology with motivational drivers like competition, teams and charity fundraising achieving engagement levels on average of 87% over the six weeks the challenge ran.