Adabra
Marketing & Advertising - Milan, Lombardy, Italy
Adabra Employees
Adabra Details
Adabra is a cloud an A.I. Marketing Automation Platform, that allows ecommerce and lead generation websites to boost sales, creating unique and customized experiences for each user, by coordinating and adapting your marketing activities on all online and offline channels in real time. Thanks to our proprietary technology Adabra can collect data from multiple sources. Information are aggregated and normalised, in order to offer the customer the best and personalised omnichannel experience.Adabra has an AI system that is able to segment your audience in a complete way, learning at any time.With Adabra you can:- Collect Data from all Sources- Recognize the user, even if he is anonymous - Segment users by behaviors, demographic, lifecycle and contextual data.- Personalize in real time your website for each single user, even the anonymous one, through Product Recommendations, Content Recommendations, Behavioural Messages, Smart Search Engine and Dynamic Forms.- Automatically customize and send personalized communication through different media: email, sms, social campaigns, web push notifications, in app notifications etc.- Analyze business metrics and campaign KPI'S for each different user segments.One of the most specific features of Adabra is the capability to recognize the user across multiple touchpoints, websites and devices. Most Important Features:AI Prediction SystemAudience Engagement ManagerCustomer Life Time Value OptimizerOmnichannel personalisationReal Time On-Site personalization Behavioural MessagesProduct Recommendation Engine Smart Search EnginePersonalized: Email, SMS, Push in App, Web Push NotificationsSocial Engagement e Social AudienceAdwords AudienceDynamic FormsCustomer Service / IntelligenceAdabra is active in all internet retail sectors. It's ideal for ecommerce and shops because it is able to unify the user experience online and offline but it can be used profitably by lead generation websites as well.
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