Adama | Uniting Humanity
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Adama | Uniting Humanity Employees
Adama | Uniting Humanity Details
In a time when the world is in racial turmoil. hate crimes are being committed all around the globe. It is time to remember our origin and unite the races under a unifying conceptAn ancient Hebrew text depicting the creation of man:"God gathered his dust from the 4 corners of the earth...Red … black… yellow … and white... So that if Man should go from east to west, or from any place to anywhere and his time has come to pass away... The land should not say your dust is not of mine, go back to where you were made... Rather it accepts him immediately."(R. Eliezer) Same as the land is accepting of man's body regardless of his origin, so too should man, the living dust of the land, be accepting of all men while alive, regardless of race or origin. For we have all descended from Adam - the Multi-racial man.Adama has translated this concept into a series of products, an icon and flag to raise awareness of the worldwide struggle against racism. These products will draw attention to racism and the struggle against it, and encourage discussion granting the worldwide struggle color, a flag, a symbol and an identity.We dream of a world where racism is a thing of the past, where love and tolerance dominate.
