ADDDNA
Think Tanks - Pretoria, Gauteng, South Africa
ADDDNA Employees
ADDDNA Details
ADDDNA was established in 2016. it served as a think tank where we dissected ideas around marketing, innovation, art and technology. the main objectives of the company was to gather Data, Design and provide Direction to SMEs.In 2017, we conducted a research report on Millennial innovation. Millennial Innovation is the passionate pursuit of innovative solutions in order to solve today's challenges. The philosophy provides a launch pad for new and exciting ideas for workplaces, and will revolutionize the way we consume and interact with products and services. As baby boomers retire, millennials will take the front seat and evolve traditional marketing by integrating it with more modern practices. This direction is fairly new therefore traditional marketing will provide the right foundation and structure. Nonetheless, businesses will still be required to undergo substantial restructuring in order to be compatible with the new direction. The aim of the research report is to illustrate the viability of millennial innovation by analyzing the success of companies like Apple Inc., Google Inc., Amazon Inc. and Airbnb Inc.
