Advertising/Marketing/PR - Denton, TX, US
Addison Consulting, LLC was established due to a lack of "Consumer" in the product development process. Engineers, designers, product managers, marketing, legal and finance were all at the table but not the one person that mattered the most. The person we are developing the products for had no voice in the process. We set out to reinvent consumer science as a driving discipline in the product development process. So we… * Formed a team of research consultants dedicated to solving problems not merely doing research * Addison Consulting is your customers "Voice" at the table, in brainstorm sessions, at the product review board meetings and anywhere else the end users voice needs to be heard. We are the "Consumer's Advocates" * The team's mandate is to be the advocate for the end user, their voice at the table * We are charged with preparing individual-decision makers with the tools and insights to make strategic choices We are a team of accomplished, talented business specialist, market analyst, event coordinators and product research professionals with extensive experience working with major corporations. We collaborate closely with key business professionals, analysis, product development and marketing executives to identify and take advantage of industry trends, competitive analysis, and market potential.