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As part of a recent decision by Cox Media Group (Adify's parent), Adify will be increasing its domestic US market focus. As part of this change, Adify's existing International management team has formed a new independent company, Adify International. This new company will provide targeted local focus and support to Adify's existing international clients. Adify International will be Adify's exclusive representative for all non-US markets. This will include service to all of Adify's international customers and exclusive sales of Adify's international media inventory. The new Adify International, led by Kevin Tan (CEO, based in Singapore), Donald Hamilton (COO, based in London), and Bas Seelen (CRO, based in Amsterdam) will service existing network builders on the Adify platform across the UK, Europe, Australia, and Asia. Adify International will continue to expand in all markets as well as continue to support existing clients, all of whom will remain on Adify's vertical network platform. It has become increasingly clear that markets outside of the US require different product and commercial strategies and the new organization will be able to address these effectively. Adify International customers include clients such as the Guardian, Reed Business, Reuters, Fairfax Digital, Motopresse Stuttgart, W&V, and Gourmet Ads to name a few.