Marketing & Advertising - , Indiana, United States
adLoc is a first-of-its-kind location based advertising platform allowing brands to reach the travelling consumer in a truly captive environment. Launched inside the long distance Volvo AC buses, adLoc reaches a young, value-for-money audience travelling in these buses. With a GPS enabled technology, the TV screens inside these buses are converted into a potential medium for video advertising. adLoc is the flagship product of Tsepak Technologies, a company founded by IIMB alumni and Industry veterans, based out of Bangalore. With a deep focus on consumer habits, Tsepak is striving towards building technology products relevant to the needs of the market. adLoc, a digital advertising platform for transit media, is its first such product.