Advertising/Marketing/PR - Sydney, New South Wales, AU
Founder & Creative Director Prodigy+ as well as 2017 AC&E Awards - Judge
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body and go-to authority for effective and creative data-driven marketing across all channels and platforms. ADMA provides insight, ideas and innovation for today's marketing industry and is the largest marketing and advertising association in Australia, representing over 600 brands including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions. ADMA also represent specialist suppliers to the industry including advertising agencies, software and internet companies. We are guided by an Advisory Committee comprising of 12 of the most accomplished marketers in Australia. Marketers have faced unprecedented change over the past few years; new channels, new technology and new consumer models have accelerated the evolving marketing landscape. ADMA exists to help members navigate the rough terrain of this change. We support our members with advocacy to Government bodies and regulators, we provide 24/7 opportunities for education, host events – large and small, and help marketers understand and apply codes of practice to help them comply. Additionally, we offer a rich source of online and offline tools and resources to help marketers be better marketers now and into the future.
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ADMA: The Leading Marketing Body in Australia The Association for Data-driven Marketing & Advertising, commonly known as ADMA, is the largest marketing body in Australia. With a diverse membership base of leading marketers, creatives, analysts, and media professionals, ADMA supports its members with a wide range of services, including advocacy, education, events, awards, and resources. Located in the heart of Sydney, ADMA's headquarters can be found on Level 6/50 Carrington Street. As a prominent industry body, ADMA's website, adma.com.au, serves as a valuable resource for marketers, providing access to articles, blogs, and industry insights. The organization's LinkedIn page, http://www.linkedin.com/company/adma, is also a great way to stay connected and informed about the latest industry developments. ADMA's size, with 20-49 employees, and revenue, ranging from 2.5 to 5 million, are a testament to its position as a leading player in the advertising and marketing industry. The organization's focus on data-driven marketing and advertising has enabled it to stay ahead of the curve in an industry that is constantly evolving. As a member-based organization, ADMA offers a range of benefits, including access to industry events, educational resources, and networking opportunities. The organization's code of practice helps members comply with industry regulations, ensuring that they are always up-to-date with the latest developments. ADMA's management team, led by Chief Executive Officer Andrea Martens and Founder & Creative Director Wade Easton, boasts a wealth of experience in the marketing and advertising industry. The organization's commitment to excellence is reflected in its involvement in various industry initiatives, including the AC&E Awards, where ADMA has been a judge in the past. In conclusion, ADMA is the go-to organization for marketers in Australia, providing a platform for networking, learning, and growth. Its commitment to data-driven marketing and advertising has enabled it to stay ahead of the curve, and its membership base of leading professionals is a testament to its position as a leading industry body.
The Association for Data-driven Marketing & Advertising (ADMA) is a group for marketers, creatives, analysts, and media professionals in Australia. It's the biggest group of its kind in the country. ADMA helps its members by speaking to the government and regulators, providing education and events, and giving them access to resources like articles and a blog. If you're interested in learning more or joining, you can visit their website at www.adma.com.au.