Education Management - Pune, Maharashtra, India
Adoption of Social Media in Academia(ASMA) is a unique study on India's academic institutions and their adoption of social media. Academia in India is currently facing various type of challenges be it reluctance to change ,Unprepared leadership or lack of knowledge or understanding. ASMA is exactly attempting to address these issues through this study. The essence of this study lies on the collective knowledge gathered through research on national and international academic institutions and how they are using social media in the best way. As well as related case studies by peer groups help the institutes to enhance their internal knowledge and gain confidence while crafting social media strategy for all business objectives. This ASMA framework provide a ready to use model which s best suited to analyze the presence of an institute in social media and hence reduce the associated risk of going social.
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