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AdsMOGO was founded in 2011 as a Mobile Aggregator and has developed as the largest Mobile SSP and Mobile Ad Exchange in China. As a Mobile SSP, AdsMOGO works with more than 70,000 apps and over 1.1 billion impressions every day. Currently, 70% of the top 200 free apps from App Store China are using AdsMOGO (only counted those using third party platforms to manage ads in the apps). The Mobile Ad Exchange of AdsMOGO is called AMAX. AMAX has integrated 70+ DSPs, SSPs and Ad Networks globally. It is able to optimize developers' and publishers' revenues and generate high performance rate for other demand-side partners by supporting Real-Time Bidding technology and accurately combining the demand side's need with the supply side.