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AdU connects agencies with universities. In order to tap into the highly influential, early adopting, and big spending ( $200 billion/yr) market that is the college students, agencies need to find new and creative ways to work with universities, not against them. AdU creates a win-win situation for both agency/clients and universities by facilitating the creation of campaigns by student groups. In turn, students are able to develop real life experience by working on a real campaign through a real agency.
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