AffectPoint
Public Relations and Communications - , Georgia, United States
AffectPoint Employees
AffectPoint Senior Management
AffectPoint Details
AffectPoint is focused on the points that affect an organization's results. We believe the two primary points of affect in any organization are customers and leadership, and there are two major shifts impacting both.1) Feedback Shift: Every organization's reputation is being increasingly impacted by customer comments online. 90% of consumers rely on review and social media sites to guide how they allocate their time and resources, and online reviews impact 68% of all buying decisions. 2) Generational Shift: The millennial generation now accounts for over 35% of the buying power in the US, while 10,000 Baby Boomer's turn 65 every day. These generations are radically different in how they choose to spend their time and resources, and this shift is impacting every organization, regardless of their focus. AffectPoint offers two primary services to help organizations understand the Generational and Feedback shift and use them to grow their results. • Customer Affect Services (Review Site Management) address the struggle organizations have in engaging in online review sites, business listing sites and social media. AffectPoint provides full review facilitation, capturing the review, analyzing the content, rating its influence and composing individual responses for every review. • Leadership Affect Services close the gap left by books, seminars and programs by providing relational accountability and follow up for organization leaders. Our coaching approach is personal, and our mission is to challenge and inspire leaders to achieve their goals and exceed their aspirations.
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