Affinity Engine
Information Technology & Services - Arradon, Brittany, France
Affinity Engine Employees
Affinity Engine Details
Affinity Engine personnalizes the web through 2 services• affinity items for ecommerce• affinity contents for content websitesAffinity items strongly develops ecommerce sales with personnalized recommandations : propose to each visitor the products that fit his tastes & needs.This service, close to that of salesmen in traditional stores, boosts the transformation rate, the average basket and visitors loyalty.Affinity contents increases the number of page viewed on content websites with personnaliezd recommandations that selects for each visitor the contents that match his tastes.It significantly develops visitors experience and thus boosts the number of pages viewed per visit, along with the frequency of visit and visitors loyalty. These 2 services distinguish from existing solutions by their real-time semantic approach which enables :• to precisely understand each visitor tastes & needs by giving sense to each of his/her actions• to completely personnalize recommandations to each visitor (no segments)• to serve personnalized recommandations from the first visit on: the service thus acts on the whole sales (or trafic).These services are also much easy-to-access:• Easy to install and set-up: service in SaaS mode, based on simple APIs, and a totally autmatized installation for websites based on Prestashop, and soon Magento and Wordpress.• No set-up cost, no monthly fixed cost. Only a cost per use, largely covered by additionnal margin generated by the service.
