Agency|163
Marketing & Advertising - Laurel, Maryland, United States
Agency|163 Employees
Agency|163 Details
Agency|163 is a market research & strategy firm focused on multicultural marketing to the Millennial and Gen-Z markets. Founded in 2011, Agency 163 specializes in helping digitally native brands use research, data, and social media to develop effective marketing and advertising strategies that reach diverse consumers. Our goal is to make multicultural diversity and representation in media the standard while bridging the gap between academic research and industry practice. We do this by: 1. Taking scholarly, academic research and making it pragmatic for brands to apply in their everyday marketing and diversity initiatives.2. Working directly with brands and consumers to aggregate consumer trends and insights from digital media.3. Crafting campaigns that tell narratives from diverse perspectives.
Agency|163 Technologies
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