Information Technology & Services - Rotterdam, South Holland, Netherlands
What is Demand Sensing? Well, it's all about capturing the Demand SignalPredicting who wants what product, where at what moment in time. A lot of companies are still relying only on a ‘gut feeling' approach when it comes to planning their business. Often this approach is internally focused and success is measured by an actual vs. plan report, without really looking at context like competition, marketplace and even consumer.The fact is, that's simply not enough to capture today's marketplace dynamics. To plan future opportunity, with profitability in mind, other drivers have to be considered.Many of the insights to predict demand are not captured by a company's internal dataLeveraging all types of available (big) data and (systemized) business logic enables to predict short- and long-term demand.Together with our partner, Agnicio, we have developed a (unique) method that predicts demand and translates that into a (integrated) business plan. This method is focused on understanding the market opportunity while driving operational excellence, allowing for sustainable growth and profitability.We developed a solution that generates a base plan allowing for your business analysts and business planners to focus on what really drives your business and effectively plan for it.
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