Design - São Paulo, State of São Paulo, Brazil
Paula Marques, Bill Martinez and Marcio Gaspar bring together a diversity of experiences built from a rich track history of successful cases. In common, they have the strategic thinking. And regarding each one of them, the expertise and the deep knowledge about branding, design and communications. The synergistic integration is what makes the difference between the results' sum and the multiplication of results.Every expression, every attitude, every demonstration, every product from a company or institution, happen through their brands. Representing a set of messages, values and attributes, the brand is an entity that establishes relationships and acts to suit different needs and desires.Branding, design and communications are the logical sequence for the development of a brand: they relate directly to strategy, execution and dissemination. In one word: valueTo Think. To Create. To Communicate. Three stages, three moments, three steps. At Troika, these are integrated parts of a single strategy, to forge a successful brand.