Marketing & Advertising - Hamburg, Hamburg, Germany
Augment your marketing intelligence with our AI-based SaaS platform "brainsuite"aimpower empowers brand and market research teams to use the full potential of AI for efficient brand management activities. We provide the basis for better and faster decisions – deeply rooted in behavioural science.Our SaaS platform "brainsuite" uses advanced AI algorithms to analyze marketing communication assets from TVC, print and OOH to digital ads and social media, packaging and promotions, consumer-generated content and structured and unstructured data from market research activities. Actionable results are generated fast and easy, tailored by a use case-specific selection from more than 100 available metrics, including brand activation, attention, ease of understanding, strategic brand fit, sentiment and predicted purchase intent. With our Business-API you can embed our AI features directly into your Marketing and Commerce or Asset Management Systems. More than 40 global brands already enhance their brand management activities with ready-to-use AI solutions by aimpower. Our team combines decades of experience and extensive practical knowledge in behavioural science, marketing consulting and research, advanced digital technologies like AI, ML and Cloud Computing and implementation of customer experience solutions and digital products. aimpower is member of the KI Bundesverband.
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