Apparel & Fashion - Accra, Greater Accra Region, Ghana
AJABENG is a Ghanaian unisex brand birthed at the intersection of minimalismand contemporary African art and culture. The brand combines these twoseemingly tangential elements to create an aesthetic that captures both thepurity of minimalism and the vibrancy of African culture Inspired by theflamboyance of traditional African womenswear, the do it yourself style of theAccra's streetwear scene and the bold geometry of art deco architecture,AJABENG experiments with both feminine and masculine design elements tocreate an aesthetic that as experimental as it is conservative. The brand'sdedication to building a more sustainable fashion ecosystem is underscored by its commitment to fair employment practices, providing opportunities for youngAfrican creatives and maximizing the use of biodegradable materials in itscreations.
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