Renewables & Environment - Amsterdam, North Holland, Netherlands
AJU is an innovative umbrella designed by two young entrepreneurs from Amsterdam. In a country where it frequently rains, they were frustrated with how umbrellas never keep us entirely dry and break so easily. So they decided something had to be done: "Aju Paraplu - meaning 'see you later' in Dutch - to the ordinary umbrella." This is how the idea was born to literally turn the design of the umbrella inside out.
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