Broadcast Media - Bundoora, Victoria, Australia
Alchemy – Concept. Content. Experience.With over 15 years of successful experience and expertise, working with organisations across various industries, we have developed substantial expertise in developing leading brands.Alchemy reflects this, focusing on two main areas: Strategy and Creative Execution. We provide the best support a brand will need to resolve its most significant challenges.How We Work – Concept. Content. Experience.Our expertise and approach are built around what we believe are the most relevant touch points of a brand; Concept, Content and Experience. These three core elements define great brands and deserve the most attention and care.CONCEPT: enhances the meaning of the brandCONTENT: drives the conceptEXPERIENCE: connects the brand and the audienceOver a period of 15 years, we have built strong relationships with a network of specialists whom we admire and trust. We nurture these relationships to give our clients access to the best possible collaborations.CREATIVE + STRATEGYFrom a tactical point of view, our strategy team can provide your brand with an in-depth analysis leading to a detailed action plan and projected outcomes.• Brand analysis & challenges• Brand positioning• Brand development• Stakeholder engagement• Change management• PlanningCREATIVEWe are proficient in many of the various mediums through which a brand's DNA expresses itself.• Corporate identity• Packaging• Copywriting• Digital• Motion graphics• Above the line/Below the line campaigns• Activation• Animation and film• UX design• Publications
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