Apparel Retail - Brussels, N/A, be
Alexa Fairchild is more than just a new fashion brand. It's a lifestyleproject with a solid streetwear vibe that seeks to challenge the fashion system by offeringstatement pieces that inspire freedom of expression, individuality and the pursuit of adventure.Seasonless and gender-neutral, the collection features eclectic and feel-good street-infused stylesthat are entirely hand-crafted in Italy by expert artisans whose passion for exceptional quality andthe highest forms of tradition are matched with high-performing technological innovation. Eachfactory has been carefully selected for its expertise in specific fields including leatherwear,cashmere and leggings.The result is great stand-alone pieces to be mixed-and- matched liberally and that can be purchasedyear-round. In terms of materials, Alexa Fairchild seeks technical innovation. Cases in point are the use ofreflective piping that allows the wearer to be visible in the dark and an exclusive anti-bacterial andhypo-allergenic Luxor nylon for leggings and technical tops.Sustainability is also a key value at Alexa Fairchild. Committing to ethical fashion, the knitwear,which includes sweaters, beanies, scarves and gloves, is made using Cardato Cashmere, a recycledcashmere produced in the Prato district with at least 65 percent of recycled materials.Environmental impact is minimized throughout the entire production cycle by carefully monitoringthe consumption of water and energy. The garments are produced using discarded clothing or knits,a further testament of the manufacturer's concern for the environment, know-how andprofessionalism.Initially the collection will only be available online at alexafairchild.com with plans to roll out toselect multi-brand shops and other e-commerce platforms soon. A launch event is planned for earlyDecember in Brussels.
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