Market Research - , ,
Allmarket Research Ltd is an independent, wholly owned specialist pharmaceutical & healthcare market research consultancy based in Dublin, Ireland. We provide pharmaceutical and healthcare clients with the knowledge to evolve their brands and businesses. Our experience is in most therapeutic categories and types of healthcare professionals.Our aim is to provide high quality, value for money research solutions and to personally assist clients in gaining the maximum from the research data, improving our client's customer and competitor insight to provide clear and actionable guidance in making decisions.Services Offered:We employ a wide range of qualitative and quantitative techniques - Focus groups, In-depth interviewing – face to face and telephone, On-line and postal surveys, Advisory Boards, Consultant Panels.Typical Projects:Concept testing, detail and advertising recall, brand positioning/strategy development, communications, new product evaluation, customer satisfaction, market evaluation/understanding, corporate image, pre and post launch research, market access etc.Types of respondents interviewed: GPs, Hospital specialists, Key Opinion Leaders, Payers/Purchasers, Nurses, Pharmacists (retail and hospital), Consumers, Patients
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