AlmaShopping
Information Technology & Services - Mexico City, Federal District, Mexico
AlmaShopping Employees
AlmaShopping Details
AlmaShopping is a 1st Beauty E-COMMERCE, COMMUNITY, CONTENT and SUBSCRIPTION MODEL in Latin America. Their starting point is recognizing that consumers have changed, and today, a COMMUNITY is a more powerful, more organic and more efficient way of reaching out.Their business model therefore replicates the “purchasing process of beauty products” in a 3 step approach: TRIAL (AlmaBox, subscription model), RECOMMENDATION (600,000 followers, 150 collaborators generating beauty content) and AVAILABILITY (12,000 SKU).At the end of the day, putting these 3 gears together makes a powerful mechanism. Alma Cosmerics is not the old marketing way, its the new way: Consumers market to each other and they build the path-to-purchase over the internet, where their consumers are!Building a community is the way to go to develop beauty e-commerce, and they believe the nature of the market in LATAM makes it the next big think!
