- Brisbane, Queensland, Australia
The same in business as life, we all desiring significant achievements. We like to climb the mountain and be at "the top" of what we do.We're bothered by the traditional marketing funnel, where it's implied that customers fall into your trap.Instead, we think of an upside-down funnel, where each marketing effort is pushing people up the side of the funnel before they finally fall into the top.That's why, for us, the sales funnel is like a mountain, where you have to work hard and smart to get to the top.
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