Ambiente em Movimento Institute

Environmental Services - Curitiba, State of Paraná, Brazil

Ambiente em Movimento Institute Employees

Contact All Ambiente em Movimento Institute Employees

Ambiente em Movimento Institute Details

We develop an innovative environmental education project that has already reached 9000 children throughout the Brazilian territory. Our goal is to spread a new way of thinking and practicing Environmental Education. This new approach basically consists on the integration between media and entertainment in order to propagate knowledge and identification in favor of environmental reasons, without using the actual fatalistic speech that does not sensitize youth. In this way we are developing various tools such as digital games, television programs, websites, blogs, theaters and workshops. An important aspect is that we follow the current demand for entertainment that audience has, such as humor and fun activities. The key of success is integrating environmental educator's individual potential with the power of social networks, forming multidisciplinary and international teams to insert environmental issues into entertainment industry.