Sports - Atlanta, Georgia, United States
Not only is ASM the newest competition to NASCAR and Indy but more importantly, it's a completely revolutionary alternative to provide more excitement to the average American, looking for more entertainment for their dollar. ASM is changing the rules literally and figuratively with a new format in oval and road course racing.What makes ASM different is the diversity of entertainment activities wrapped around the racing events and the inclusion of many different sporting events and audiences served. 32 race cars owned and managed by the ASM national racing series itself, not individual team owners or drivers. This reduces the burden of large crews and reduces overhead in order to add more value to the public. Shorter Races of around 50 laps (dependant upon track length) helps keep the audience more engaged,cuts down on wear and tear of the cars and (without the need for pit stops) reduces pit crew involvement and spectator confusion as to who's leading the race!.We are calling the 3-day racing event the ASM Weekend Experience and we will have Weekend Experience events in 10 of the most influential city markets in motorsports throughout the season.
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