- Winston-Salem, North Carolina, United States
American Survey Data solves the problem of sourcing high quality names, at a fair price, that are responsive to your communications.American Survey Data's ‘Test and Learn' lead generation program will:1) Profile your best customers and build a custom model for purchasing potential prospects in the general market.2) Send a customized direct mail survey with BRC and web based response vehicles to the prospect consumers. The response information captured allows you to target your campaigns with compelling offers.3) Deliver actionable marketing information from survey responders in your category. These pre-qualified prospects can be added to your next marketing campaign.This ‘Test and Learn' approach allows a marketer to typically double their response rates compared to using other sourcesREACTIVATE CUSTOMERSOur multi-category rescreen survey is an efficient way to maximize the value of your customer database. You can use it to either reactivate dormant customers or rent them. If dormant customers respond to your survey questions, you can target them again. If they respond to survey questions in other non-competing markets, you can rent those names to any company in that market.CAPTURE IMMEDIATE CAMPAIGN FEEDBACKThe ‘Rate My Mailing' program helps you to immediately evaluate how well a mailing was received by your target audience - Do they intend to respond? Is the mailing relevant to them? If they don't like it, why not? Consumers earn points toward a Visa Gift Card every time they rate a mailing.Join ASD and increase the impact of your campaigns, delight your customers, and increase your profitability.Contact us today to join our next ‘Test and Learn' program.
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