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FOUNDED IN THE NORTH EAST OF ENGLAND, AMOUR&MER STARTED IN THE HEART OF A YOUNG SWIMMER OVER 10 YEARS AGO. THAT LITTLE GIRL WHO SPENT THE MAJORITY OF HER CHILDHOOD IN THE POOL AND OCEAN, GAVE UP THE LIFE IN THE WATER FOR A DEGREE IN FASHION MARKETING.THE IDEA OF A LUXURY SWIMWEAR BRAND SOON STARTED TO COME TO LIFE AFTER GRADUATING UNIVERSITY.FROM A LIFE STYLE, TO A DREAM, TO REALITY.TODAY, AMOUR&MER ARE EXCITED TO SHARE WITH YOU THEIR LOVE OF THE OCEAN, POOL AND FASHION.A&M x