AMP Merchandising
Apparel & Fashion - , ,
AMP Merchandising Employees
AMP Merchandising Details
Global entertainment merchandising services.AMP Merchandising was founded in 1996 by Canadian music icon, Sarah McLachlan andNettwerk Management President, Dan Fraser. The company was designed to effectively servicethe intricate needs of the tour merchandising business, elevate the quality of artist brandedproducts, and maximize revenue opportunities in an ever-changing music industry.AMP was launched as a solution to the merchandising and vending needs of Lilith Fair, thegroundbreaking festival tour founded by Sarah McLachlan that featured such artists as FionaApple, Paula Cole, Sheryl Crow, Jewel, Erykah Badu, Tracy Chapman, and Bonnie Raitt. LilithFair toured for three consecutive years and, during this time, AMP achieved the status as one ofNorth America's leading merchandising organizations.Today, AMP remains a highly innovative artist and brand services company that has developed aunique approach to the design, production, and distribution of licensed consumer products. AMPhas received international recognition as a leading special event-merchandising firm andcontinues to conduct activities with a number of prominent organizations, performing artists,sports teams, and international events. AMP's mission in all partnerships is to maximize revenueand profitability for all partners by increasing distribution, providing a positive consumerexperience, excellent customer service, and high quality branded products at reasonable marketprices.
