Analytics Demystified was founded in 2007 by Eric T. Peterson (author of "Web Analytics Demystified"​ and "The Big Book of Key Performance Indicators"​) to provide highly customized and deeply strategic consulting to companies who have "hit the wall"​ in their efforts to achieve success through their investment in digital analytics. We also provide highly tactical consulting to technology vendors and agencies looking to serve and service our core client base. The combination of these services results in our partners having tremendously high visibility into the digital measurement market today, visibility that we leverage on behalf of our customers every day.

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