A.O
Apparel & Fashion - Stockholm, Stockholm County, Sweden
A.O Details
We are a new Swedish clothing label whose vision is to make human organic / organic, high quality & timeless basic fashion clothing available to all. With a distribution base of selected ‘high end' fashion stores parallel with convenience stores, hotels and even grocery stores a unique concept is introduced. Due to the broad distribution, prices can be kept low and availability maximized. Initiallyout is a basic fashion women & men's collection consisting of t-shirts, tank-tops and lingerie. Qualities are of pure cotton and cotton / elastane in thin jersey and soft ribbing, initially only in the colors black and white. The collection will then be built out with more colors, more sophisticated garments and children's clothing. We use only environmentally friendly and recyclable materials in our production.Sustainable fashion –The idea is based on a re-creation and modification of the so-called original garments; functional basic garments inspired by work, military and underwear. Garments that originate from the classic and timeless basic wardrobe.Behind the concept stands Rodrigo Gutierrez Benavente - Creative Director, Ana Hernandez - Product Development / Design, Acne Art Department / Moses Voigt - Art Direction / Design
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