Apodytes (Pty) Ltd
Design - Sandton, Gauteng, South Africa
Apodytes (Pty) Ltd Employees
Apodytes (Pty) Ltd Details
Prompt Research Insights (PRI) is South Africa's First Eye tracking Research Company. Drawing on a theoretical knowledge of Visual Attention and Perception, coupled with eye tracking expertise, we help our clients understand which aspects of their materials grab attention and get remembered, allowing them to produce designs with the most impact. We have sound models that go beyond the pretty heatmaps, we apply eye-tracking data to go beyond a mere description of the data and provide insights and actionable recommendations based on appropriate metrics and analyses of the data. The Chairman of our advisory board is Professor Michel Wedel who holds the Pepsico Chair in Consumer Research at the Smith School of Business of the University of Maryland in the US and the third ranked marketing professor in the world. Prof Wedel is closely involved in the development of our products and services. Our advisory board consists of the best minds in research and marketing (Barbara Cook, Dr Ivan May, Chris Moerdyk, Nick Green, Enrico Duplessis, Prof Nixon Kariithi, and Cecilia Khuzwayo). The combination of commercial experience, academic skill, and commitment to the delivery of results and recommendations means that PRI can provide you with a real, trusting partnership that delivers real business results cost effectively and faster. Our clients get their results within 7 or 10 days.
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