Applied Decision Research
Market Research - Framingham, Massachusetts, United States
Applied Decision Research Employees
Applied Decision Research Details
Applied Decision Research (ADR) is an IT analyst consultancy that specializes in supporting software vendors to more effectively bring their products to market. ADR leverages a combination of empirically-based research methodologies to work with vendors, prospects, and customers to bring a detailed understanding of the buyer journey resulting in recommendations for how to improve vendor awareness, prospect education, close ratios and deal performance. Support for the buyer journey can take a variety of forms. These include the development of content to support awareness, education, and validation of vendor go-to-market activities as well as interview- and survey-based primary research to identify key drivers of vendor awareness, competitive positioning, decision making, and customer/partner satisfaction. ADR expertise and capabilities therefore span the entire buyer journey. ADR brings a portfolio of services & expertise to consulting engagements. The comparative survey research segment includes a variety of survey-based techniques that leverage discrete choice methodologies to bring higher precision to product & feature preference and enable vendors to understand the economic contribution of features to the success of a product. Portfolio of Services: * Descriptive Survey Research: segment analysis, feature analysis, product penetration, product satisfaction * Comparative Survey Research: feature/product preference, competitive/sensitivity analysis, profit optimization * Descriptive Interview Research: infographics, white papers, case studies, product profiles, webinars, speeches * Comparative Interview Research: ROI/TCO studies, vendor/buyer journey, competitive analysis, win/loss In summary, ADR's mission is to use structured and proven qualitative and quantitative research techniques to help vendors be more successful in crafting a buyer journey program that resonates most effectively with prospects and customers.
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