Retail - London, England, United Kingdom
ARA EMPORIUM is a contemporary womenswear brand with an edge. We manufacture unique pieces in small batch quantities, with a focus on value-for money, quality fabric not trends. When the brand was conceptualized, we wanted to service what we saw as a gap in the market - to sell versatile clothing for working professionals and change the way we consume fashion. We create pieces to encourage women's individuality and enhance their beauty, by providing the option to style her Ara clothing in a way that spurs her creativity and resonates with her personally. Our focus at ARA EMPORIUM has been to create garments from quality fabric, with a luxurious feel; paying attention to the flow, finishing, and durability. " Our garments are odes/love letters to women to their strength, to their femininity over decades and time. These new collection pieces are reminiscent of our heritage feminine and classic signature, intertwined with vintage elements.