arbaStrategies
Marketing & Advertising - Montreal, Quebec, Canada
arbaStrategies Employees
arbaStrategies Details
Brand. Content. Strategy. Marketing. A compelling story is at the core of every successful enterprise. And every brand needs a compelling story. A consistent brand, both internally and externally, is at the core of every successful enterprise. Every brand is a bold idea made human. A message that speaks to someone. A spark that connects. A story that resonates.The intersection of brand and marketing is content.Whether you need strategy, a second opinion, or a consultant to work through your needs, arbaStrategies can help. We can do this over the phone, a screen or in person. Whether you need a CMO-as-Service proposition, a fractional CMO/Strategist, or a marketing therapist. Billed by the hour, by the week, by the project or on retainership.My name is Arjun Basu. For more than 20 years I have worked with multinationals, luxury brands, associations, and charities. I have seen how good content helps brands market their stories to build audience, to retain customers and to attract new ones.I ask questions, sometimes difficult ones, to get to the heart of your brand story, and then leverage those learnings to create a coherent strategy that allows you to broadcast your story in a manner that fulfills your goals: whether that be targeting your current audience, building loyalty, seeking new customers and/or achieving growth. Every ask is unique. And that means every ask requires a unique response.If you or your company believe your brand could be doing better, or that your content should be working more, I can identify the problem and offer a way forward.Get in touch. With your audience. With your empathy. With your content. With your strategy.
arbaStrategies Technologies
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