Argent Pro Marketing
- London, England, United Kingdom
Argent Pro Marketing Employees
Argent Pro Marketing Details
Argent Pro Marketing was founded by Joanna Argent after 16 years senior level experience within industry leading financial technology organisations including Capital One, American Express and Oracle. Not only does she get big brand marketing, but she gets the specifics that come with the FinTech world, such as user experience, application forms, compliance, risk and payments. She has now worked across multiple industries and lots of small businesses, and lends her best practice and analytical perpective to each project, focusing on getting you return for each marketing investment you make. She brings in the right partner experts in the different marketing disciplines as needed, or works solo with you as your marketing director, developing your business and marketing strategy, so you get the right level of experience each time. Support for growth-stage business and the FinTech industry. Services include: Brand strategy - Brand positioning vs competitors, your vision and values - Brand identity; logo design, colours, fonts, imagery - Product development to support your brand - Internal brand; values, key messages Marketing planning - Customer research & competitor analysis - Marketing plan; calendar of promotions by audience & channel; budget; expected ROI - Campaign implementation & metrics - Marketing collateral design & print - Customer lifecycle mapping & customer retention strategy Digital - Website design & content - User profiling & User experience - Social media calendar & content - Search Engine management; SEO & pay-per-click - Web analytics
