art etc..
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Art Etc...supports indigenous arts and crafts and sources directly from the crafts people from the interiors of the country. website www.artetc.inART Etc... started as a germ of an idea over a nostalgic evening spent looking at our travel pictures through the interiors of India. Two things stood out starkly and ironically in contrast with each other…the poverty on one side and the vibrancy of our handicrafts and our art forms on the other. We couldn't quite sit by and watch this dichotomy without doing something about it! We felt passionately about our colorful rural culture and equally were disturbed by the chaotic and imbalanced development, which was unfolding in front of our eyes, destroying whatever was unique and culturally uplifting in these sectors. So we embarked on this journey of exploration and documentation on video of what we felt was India poised for change but a change that could very well mean the colorful patchwork fabric that is India could become a homogenized plain cloth. And then as we finished our journey we realized that we had to go back and touch base with those artists residing in the remote parts of our country and nudge them into India's growth story so that they are empowered by their skills and our small enterprise to compete in the metro markets without relying on middlemen or dubious agents.
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