Nonprofit Organization Management - Hong Kong, Hong Kong Island, Hong Kong
Established in 2002, the Asia Digital Marketing Association (ADMA) is a non-profit organisation with a membership base spanning the full range of the digital marketing ecosystem, from portals and publishers, to advertisers, e-commerce platforms, agencies, technology solutions providers, and research houses. The mission of the ADMA is to grow the use of digital for effective marketing investment. This will be achieved by being an authoritative source of insight and statistics, hosting networking events, and facilitating professional development. In addition, the ADMA engages with senior executives to gain consensus and provide a voice on key industry issues. The ADMA produces an annual publication - the Asia Pacific Digital Marketing Yearbook. The Yearbook is filled with the most up-to-date and freely available data on the online population in Asia Pacific, as well as insights and case studies. Download a FREE digital copy (in pdf format) at www.asiadigitalmarketingyearbook.com. The ADMA holds events on topics relevant to the industry and supports events around the region organised by third parties including our monthly Tuesday Touchpoint (held in both Hong Kong and Singapore), a forum for senior industry executives to discuss ideas and share best practice. In addition, we release whitepapers (annual Advertiser & Marketer Roundtable and Agency Roundtable - top level insights are available for download from our website) and undertake ad hoc research projects. .
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