Consumer Electronics - Cannes, Provence-Alpes-Côte d'Azur, France
Music is the universal language that connects us all through its Passion and emotion. The ASKJA Origin system, created by Didier Kwak in cooperation with Formula One engineers in Switzerland, delivers an uncompromised achievement in musicality and veracity. Inspired and breathtaking in its design, the ASKJA Origin system connects emotionally with its owners the way only live performances and beauty can.Reading psycho-acoustics publications, the science that studies the actual physiological perception of sound by the ears and brain combined, he unveiled many mistakes made in the audio industry since the 1970s and the gap between theory and perception. He felt there was too much focus on achieving perfect technical curves, when the most important aspect is left behind.Passionate about Formula 1 auto racing, Didier felt the correlation between acoustics, fluid dynamics and aerodynamics were obvious, and worthy of investigation. A partner of the renowned Sauber F1 team in Switzerland became the accurate accomplice, especially the team in charge of the aerodynamics and building structure.He decided to name his new brand after the Icelandic volcano near which he perceived the most magnificient silence: ASKJA
Apache
OVH
Mobile Friendly
Vimeo
Google Analytics