Retail - New York, New York, United States
The Creative Atelier, sister showroom to PR agency, The Creative NYC, debuts its "next link in the chain" with its own e-commerce site, www.AtelierAllDay.com, retailing fashion-to-fine jewelry from its bevy of curated designers. The foray into e-comm is an accelerated response to the pandemic caused by the novel coronavirus – and to the business challenges faced by jewelry brands still mounting in its wake. The new online shopping "discovery" destination launches with the below brands with influences and production from all over the world, representing pricepoints from fashion-to-demi-to-fine jewelry. The value of The Creative Atelier's new e-comm site to the brands it works with is far greater than just an additional point of sale. COVID-19 has put added pressure on brands to adapt to a digital marketplace, but associated marketing spends can often be too cost prohibitive and labor intensive for singular brands to handle. AtelierAllDay.com's internal goals are to be able to do mini trials of the gamut of digital marketing practices: SEO, Google Ads, paid social ads, influencer placements, shopping behavior analysis and more – find out what works for each individual brand and tailor their strategies accordingly. AtelierAllDay.com is offering its brands a safe space to try out new and different marketing initiatives – so that they can more accurately plan marketing budgets and goals for the coming seasons. AtelierAllDay.com is the virtual counterpart to The Creative Atelier's ever-evolving physical space - both designed to nurture, inspire, and expose brands to the breadth of opportunities that together build success stories.
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