Media Production - Calgary, Alberta, Canada
Sport Media is a wholly dominated segment of the sport experience, with a harsh emphasis on content that will generate clicks and views over telling deeper stories. ATHNARATIV was created to change the landscape, and put the power of the narratives back into the hands of those that are creating them: people in sport. Through conversations, the stories that often go untold are brought to light, changing how sports are consumed. The overall theme relates to retro-futurism, as I believe there are some great things that have occurred in sport media, but it's time to take the good, and move to the future.