Information Technology & Services - Santa Clara, California, United States
- Why do people value diamonds more than bread?- What are the principles that trigger a person to deem something as valuable?(Hint: The "something" must be uncommon, or atypical, but that's only a part of the complete answer.)- What is The Indifference Principle; and why do people always behave coherently with this principle in all circumstances?- What is The Indifference Principle's corollary principle; and why is it a principle you must know and exploit to compel, or force your prospects to assess the of value of your offers?- What does it mean to know?The ATIPICAL Method™, is our fundamental strategy for helping businesses win the competitions required to increase profits and enterprise value. This Method has been constituted to utilize and exploit the answers to the questions in the above to produce desired outcomes. The ATIPICAL Method™ is organized and structured by the principle, "Reciprocal Inter-Ontogenic Structural Coupling", or The RISC Principle™. This principle explains how the complex system of interactions between businesses and marketplaces affect probabilities for success. It also serves as the framework for The ATIPICAL Method™.The following are the sub-strategies that constitute The ATIPCAL Method™, which are executed by, or executed with help from ATIPICAL:The CITAP Strategy™ – An action plan that produces an analysis of your "Competitors' Innovations, Technologies And Pressure" (CITAP) that is exerted onto the marketplace which sets your marketplace's standardsThe MUAV Strategy™ – An action plan that produces an analysis your offers and their "Marginal Utility and Value" (MUAV)The VALT Strategy™ – An action plan that produces new marketing and sales narratives to trigger assessments of "Value, Authority, Leadership and Trust" (VALT) from the marketplaceThe POST Strategy™ – An action plan that produces the final "Production Of Strategies and Tactics" (POST); to win marketshare
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