Retail - Brussels, Brussels, Belgium
Ativo wants to create awareness with regards to the current high consumption rate of people. There is seemingly the need to buy clothes every couple of months. We think it is possible to create sport apparel for a significantly longer time frame by creating quality products with a highly fashionable/ minimalistic look that passes the test of time.Our product will focus on the following three pillars: Sustainability, Transparency, and Fashion. Sustainable as we will produce via the Content Claim Standard. Meaning, the path from input material to final product is "organically grown" or "recycled". By displaying production costs and being honest with all materials used, we want to create full transparency with regards to our products.Lastly, people that work out, engage in competitions and races have to be allowed to do it fashionably - to be rewarded for their suffering.
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