N/A - Newton, MA, us
Atlantic Marketing Advisors helps B2B software companies develop and implement modern marketing strategies that accelerate business growth. From building awareness and generating leads to positioning your products and arming your salesforce, we work with your team to create programs that deliver measurable results. We specialize in communications, networking and cloud infrastructure industries where we've had decades of success. Service offerings include:• Positioning and Messaging – We develop strong, differentiated messaging for products and solutions that is informed by a thorough analysis of the target market, competitive landscape and unique attributes of the offering• Campaign Strategy and Content – We design digital marketing campaigns for target personas and buying stages, including creation of compelling infographics, whitepapers, blogs, case studies, eBooks, buyer's guides and email content• Persona Development – We research and develop comprehensive buyer personas that can be used to create and execute a wide range of marketing programs• Sales Enablement – We create compelling sales presentations, easy-to-use playbooks and informative training videos that enable business development representatives, field sales personnel and resellers to close deals• Comprehensive Product Launch – We analyze the market landscape and competition, develop the positioning and messaging, produce marketing collateral (datasheets, brochures, etc.), write the press release and media briefing presentations, produce a sales toolkit (presentation, battlecard, etc.)
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