Information Technology & Services - Geneva, Geneva, Switzerland
The Aura Blockchain Consortium, established in 2021, is the first initiative led by luxury Maisons – LVMH, Prada Group and Cartier, part of Richemont - going beyond the traditional luxury boundaries to become a technological hub for brands and a source of support and knowledge for customers. Thanks to this collaboration, we are developing a global blockchain solution to address common discrepancies across the luxury industry, enhancing the overall customer experience. What do we bring to the table? Innovation made easy, equality to all partners, authenticity and transparency for consumers, data security for all the brands involved. Enlightened by the potential of blockchain, a new luxury era is coming.
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