Apparel & Fashion - Sydney, New South Wales, Australia
Aurora Fashion Group was established in Sydney in 2017. Its' three main business activities are fashion labels, eCommerce and fashion related events.Labels MsHem- Women's Fashion LabelMsHem is a luxe women's wear which embarks on contemporary design and innovative fabric. It advocates the modern woman's lifestyle as being confident and independent. MsHem made its first debut in the runway in China's second prime Fashion Week, in March 2019. Whilst their collections can be shopped on its own website, the label also can be purchased from various boutique retailers in Australia and New Zealand. Republic of Elements MenswearLaunched in December 2018, Republic of Elements features classic, practical and comfortable menswear. Its hallmark is high-quality cotton and linen garments defined by timeless design with contemporary elements. It is available on online retail platform www.republicofelements.com that has been launched in early 2019. 6AM is a casual activewear brand, which is scheduled to be launched at the end of 2019. E-CommerceRepublic of Elements online shopping platform is a lifestyle portal for men, comprising curated fashion and lifestyle products. The online retail shop is to deliver a seamless, effortless and fun shopping experience, that also provides practical and cutting-edge styling guides. Aurora Events Management Fashion related Events is a significant part of the Aurora Group. Over the course of three years Aurora has successfully organised several major events – • Australian Carnival Day for the ShenZhen Fashion Week 2019, successfully bringing Australian aboriginal culture/ indigenous brand Kirrikkin to the China runway.• Australian Chinese Beauty Pageant 2018 NSW regional contest for the TVB, one of the biggest Hong Kong Television Enterprise.• A fund-raising charity luncheon in 2018 for Mummy's Wish Charity Organisation in Australia, at the National Art School Darlinghurst• Make-up workshops with Christian Dior in 2017
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