Austin Trail Running Company
Retail - Paw Paw Township, Michigan, United States
Austin Trail Running Company Employees
Austin Trail Running Company Details
The Austin Trail Running Company is the first business in the country that serves the fast growing sport of trail and ultra marathon runners. Growing at a rate of 30% a year over the last 5 years, customers are looking for new challenges in endurance sports that differ from triathlons and road marathons. Trail Races have grown from a few hundred a year to over 3,000 in U.S. alone and range in distances from 10k to 200 miles. Austin is home to one of the oldest race directing companies, Tejas Trails and we've partnered with them to grow the mobile, e-commerce and brick and mortar store. By using Austin as a model, we plan to launch locations in all of the hot spots for this community throughout the U.S. Trail Running has been a sport for over 30 years, and just as snowboarding became popular in the 90's and demanded it's own culture and presence, so has trail running.
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