Authentic Avenue
Marketing and Advertising - Arlington, VA, United States
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I've created podcasts with over 170 brands. Here's what I've observed over time:Many times when brands think about podcasts, they're considered from the perspective of sponsorships and as tactics. I founded Authentic Avenue because there is SO MUCH MORE to it that businesses can and should be doing with the medium: Podcasts can live at the center of a robust storytelling strategy, turning an hour of a startup leader's time into a month of content.They can serve as "self-PR" to enrich a business and the value offering it provides to consumers and beyond. They can house regularly updated perspectives from senior leadership giving a closer look at them as people as well as operators, which is especially helpful in remote environments or with organizations where not everyone gets facetime with their leaders on a regular basis. They can serve as a way to give the proper attention to causes and CSR initiatives that matter alongside the day-to-day bustle of work, attention that might otherwise be cast aside during a seminar or "lunch-and-learn."They can serve as a business development tool which can return multiples over other, more traditional sales/partnership tactics by immediately delivering value prior to the first real business conversation -- engagement which will always beat a cold call.(I've used this specific tactic and earned 100 CXO meetings in a single year with no spend. Ask me more about how.)They can even be a creative way to document the ongoing process of an acquisition or integration in plain speech to employees on both sides of the transaction.I'm doing quite a bit of work in this world today -- it would be a pleasure to hear more from you and explore how I may be able to help your business facilitate more authentic conversation.
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