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avant (adj) french - before. atlas (noun) greek - in mythology, a titan who held up the heavens. avant + atlas / take care of yourself before you take on the world.it all began with my love for the beauty in everyday moments, especially skincare and achieving natural radiance through clean beauty products. I have always had a passion for sharing information and inspiring others, which led me to begin writing posts on lifestyle design — ways to take care, backed by psychology.as I did more research, I wanted to turn my passions into something tangible. takecare by avant-atlas was born, creating healthier, more sustainable skincare products without ever compromising on the aesthetic. there is always time to take care of yourself before you take on the world! - Elizabeth Atlas, Founder
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